EDESSA / City Branding

branding city citybranding cityidentity identity

edessa

the city of waters

(Greek: Έδεσσα, pronounced [ˈeðesa], until 1923 Vodena (Greek: Βοδενά; known as the "City of Waters"),

is a city in northern Greece and the capital of the Pella regional unit, in the Central Macedonia region of Greece. It was also the capital of the defunct province of the same name.

Edessa holds a special place in the history of the Greek world as, according to some ancient sources, it was here that Caranus established the first capital of ancient Macedon. Later, under the Byzantine Empire, Edessa benefited from its strategic location, controlling the Via Egnatia as it enters the Pindus mountains, and became a center of medieval Greek culture, famed for its strong walls and fortifications. In the modern period, Edessa was one of Greece's industrial centers until the middle of the 20th century, with many textile factories operating in the city and its immediate vicinity. Today however its economy mainly relies on services and tourism. Edessa hosts most of the administrative services of the Pella regional unit, as well as some departments of the Thessaloniki-based University of Macedonia.

Official City Brand Of Edessa, the capital of the Pella regional unit, in the Central Macedonia region of Greece.

The Brand was voted unanimously by the Municipal Council of Edessa, which took place in May 2020.

Our goal was to design a brand that will be an eye-catcher, easy to use and will pass directly to every tourist the attraction of the city, which is the Waterfalls and consequently the waters that flow throughout the city, with the motto “the city of waters”.

In our presentation you will see some indicative suggestions for the application of the logo mark and the development of the city identity.

Buzzwords : Water, Waterfalls, Water Flow, Attraction, Museum, Rock, Rock Color, Ancient Columns.